In 2007, Jay fell off a roof. While recovering in a hospital from multiple injuries, his room was flooded with flowers from well-wishers, elevating his spirits in ways he never imagined. It wasn’t long before Jay realized that his flower-infused room wasn’t the norm, so he set out to fix this. On an impulse, he took flowers that had been sent to him and began handing them out to his neighbors.
This random act of generosity was met with such joy that it quickly “blossomed” into a non-profit.
by Ann Marie Scheidler